AR managers rate Forrester, IDC, Ovum and Yankee as risers
I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst...
View ArticleYankee layoffs: AR managers must read the writing on the wall
Many analyst relations professionals have misunderstood the implications of last week’s lay-offs at Yankee Group. Yankee Group has ended coverage of a number of...
View ArticleYankee Group’s future discussed in this month’s webinar
Lighthouse’s Advisor Spotlight continues this month with our annual survey of Yankee Group, on Thursday September 23. What a year it’s been! Last year,...
View ArticleYankee Group’s AR Q&A is worth emulating
Yankee Group deserves praise for posting the slides and audio from its regular open Q&A session for analyst relations professionals. As we discussed back...
View ArticleYankee’s free webinar will announce Scorecard reports
Yankee Group is organising a free informal webinar on October 14 for analyst relations and other vendor strategy professionals to pose questions – and...
View ArticleInfluencing analysts’ growing market for consulting
Springboard’s acquisition of Hydrasight (discussed last month) and the expansion of Experton Group into the UK reflect a important shifting value curve in the...
View ArticleWhat’s happening at Yankee Group?
Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven...
View ArticleYankee Group launches affiliate network
Three Yankee Group vice-presidents and two independent European analysts are the first members of the firm’s affiliate network. As Lighthouse clients heard in July,...
View ArticleShould other analysts copy Yankee’s affiliate network?
Last week’s launch of Yankee Group’s affiliate network is an interesting response to a number of challenges that other analyst firms face. Certainly the...
View Article10 lessons Analyst Relations needs to learn from 2011
The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples’ time has been fought for...
View ArticleYankee Group saved by 451 acquisition
The 451 Group announced the acquisition of Yankee Group from Alta Communications on January 3, 2013. Yankee was one of the analyst industry’s most prestigious...
View ArticleCloud interest pushes 451 Group up to fourth-largest analyst firm
The 451 Group stepped up to a new level in Europe this week with its HCTS Europe conference, attended by around 380 people at...
View ArticleIs there a pay to play problem in the analyst industry?
In the Analyst Value Survey every year, we ask participants which firms in the analyst industry are most, or least, independent. Rather unsurprisingly the...
View ArticleYou told us which analyst firms were most, and least, independent
Analysts firms vary massively in their independence. That’s one finding of our 2013 Analyst Value Survey, which shows the opinions of 352 users of...
View ArticleYankee and Current Analysis get rolled up
Two notable analyst firms have moved around the Analyst Cycle this month: Current Analysis has become part of Progressive Digital Media Group, while Yankee Group has been integrated...
View Article451 co-founder Nick Patience: focus on the R in AR
Nick Patience was the keynote speaker opening today’s Analyst Relations Forum: a part of the small ex-Computerwire team that founded AR in a small...
View ArticleWhat HfS Research tells us about freemium
Last week our friends at HfS Research published some charts which showed their lead position as the firm that’s increased the most in influence over...
View ArticleThe ten unsurpassed leaders of the global analyst industry
In the ten different Analyst Firm of the Year Awards 2014 rankings that Influencer Relations published this week, there is one that matters more...
View ArticleTen analyst firms that tech vendors value most
Influencer Relations’ Analyst Firm of the Year Awards (AFOTY14) show a major market divide: In contrast to demand-side users of analyst services, people in supply...
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