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Channel: Influencer Relations | Edited by Duncan Chapple | Analyst Relations » 451/Yankee
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AR managers rate Forrester, IDC, Ovum and Yankee as risers

I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst...

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Yankee layoffs: AR managers must read the writing on the wall

Many analyst relations professionals have misunderstood the implications of last week’s lay-offs at Yankee Group. Yankee Group has ended coverage of a number of...

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Yankee Group’s future discussed in this month’s webinar

Lighthouse’s Advisor Spotlight continues this month with our annual survey of Yankee Group, on Thursday September 23. What a year it’s been! Last year,...

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Yankee Group’s AR Q&A is worth emulating

Yankee Group deserves praise for posting the slides and audio from its regular open Q&A session for analyst relations professionals. As we discussed back...

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Yankee’s free webinar will announce Scorecard reports

Yankee Group is organising a free informal webinar on October 14 for analyst relations and other vendor strategy professionals to pose questions – and...

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Influencing analysts’ growing market for consulting

Springboard’s acquisition of Hydrasight (discussed last month) and the expansion of Experton Group into the UK reflect a important shifting value curve in the...

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What’s happening at Yankee Group?

Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven...

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Yankee Group launches affiliate network

Three Yankee Group vice-presidents and two independent European analysts are the first members of the firm’s affiliate network. As Lighthouse clients heard in July,...

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Should other analysts copy Yankee’s affiliate network?

Last week’s launch of Yankee Group’s affiliate network is an interesting response to a number of challenges that other analyst firms face. Certainly the...

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10 lessons Analyst Relations needs to learn from 2011

The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples’ time has been fought for...

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Yankee Group saved by 451 acquisition

The 451 Group announced the acquisition of Yankee Group from Alta Communications on January 3, 2013. Yankee was one of the analyst industry’s most prestigious...

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Cloud interest pushes 451 Group up to fourth-largest analyst firm

The 451 Group stepped up to a new level in Europe this week with its HCTS Europe conference, attended by around 380 people at...

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Is there a pay to play problem in the analyst industry?

In the Analyst Value Survey every year, we ask participants which firms in the analyst industry are most, or least, independent. Rather unsurprisingly the...

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You told us which analyst firms were most, and least, independent

Analysts firms vary massively in their independence. That’s one finding of our 2013 Analyst Value Survey, which shows the opinions of 352 users of...

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Yankee and Current Analysis get rolled up

Two notable analyst firms have moved around the Analyst Cycle this month: Current Analysis has become part of Progressive Digital Media Group, while Yankee Group has been integrated...

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451 co-founder Nick Patience: focus on the R in AR

Nick Patience was the keynote speaker opening today’s Analyst Relations Forum: a part of the small ex-Computerwire team that founded AR in a small...

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What HfS Research tells us about freemium

Last week our friends at HfS Research published some charts which showed their lead position as the firm that’s increased the most in influence over...

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The ten unsurpassed leaders of the global analyst industry

In the ten different Analyst Firm of the Year Awards 2014 rankings that Influencer Relations published this week, there is one that matters more...

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Ten analyst firms that tech vendors value most

Influencer Relations’ Analyst Firm of the Year Awards (AFOTY14) show a major market divide: In contrast to demand-side users of analyst services, people in supply...

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